AFFILIATE MARKETING AGREEMENT

Our Affiliate Program (the “Program”) is meant to encourage you to promote our products, to bring us to new audiences and to make sure that you are rewarded for your activity. It does not create any relationship between us apart from independent contractors; you are not our employee, nor do we have a partnership: if we approve your participation in this program, you are an independent contractor.

This means you should pay all applicable taxes, make sure that you have proper insurance, and not make any statement on our behalf. It also means that we will pay you the sums we agree upon specific dates.

Please understand that our liability to you is limited, as stated in our terms of service, and that we are non-exclusive; we can find other affiliates, and you can market other products.

Scope of the Relationship

IN PLAIN ENGLISH
We’re independent contractors, you can’t share your account with others.

When joining the program, and upon our approval, you will be appointed as a non-exclusive affiliate, and you shall act to refer new potential customers to purchase our products and services. As our affiliate, you may not present yourself as a part of Etchify, and may not create any obligation on behalf of Etchify.

Your participation is personal, meaning that you cannot have sub-affiliates or share your affiliate fees with anyone else.

You shall invest reasonable time in promoting our products and services, and do it with good quality; if we find that your promotional material is problematic, offensive, illegal or otherwise objectionable, we may terminate your participation in the program.

You represent and warrant that you are able to participate in the program, that you will only act in a legal, bona fide manner and that you will not infringe on any intellectual property right or act in any deceptive practice when participating in it.

Promotional Materials and Intellectual Property

IN PLAIN ENGLISH
Respect our intellectual property, we give you limited permission.

We reserve all our Intellectual Property Rights; and we provide our affiliates a limited, temporary, non-exclusive, non-transferrable, non-sublicensable license to use our trademark, brand name, and promotional materials, and such license is limited only to the use in promoting our products and services with our permitted banners according to our Trademark Guidelines.

This means that you cannot use our Intellectual Property Rights with another brand name or as a bundled project. It also means that you cannot allow others to use the content we licensed to you.

You may only use the permitted banners and promotional material that we provide you as a part of our gallery.

All promotional materials showing prices should reflect updated prices and discounts at any time.

Termination  and Suspension

IN PLAIN ENGLISH
We may stop this relationship at any time.

We reserve the right to terminate your affiliation with Etchify (i.e., your membership in the Program), at any time, by providing you with notice of such termination (to the email account with which you applied to the Program), and with immediate effect, at Etchify sole discretion. When we terminate our relationship, you must cease using all of our Intellectual Property Rights.

In any case we suspect any breach of these terms, we may also suspend your account until we receive sufficient evidence from you that shows that no breach of these terms occurred.  In such case, we may require review of your books and records prior to reinstatement.

Upon termination due to breach (save for termination due to inactivity), we shall retain all funds in your account.

Termination for Inactivity

IN PLAIN ENGLISH
If your account is inactive for an extended period, we will terminate your account and only pay the outstanding balance if it is over a specific sum.

By accepting these Affiliate program terms, you agree to receive our newsletter, marketing, and promotional offers from us.

In case we believe that your account is inactive, meaning you have not earned any commission or received any visits using your referral link within two years and\or you have not reached the sum of USD 200 within two years, then we may decide to terminate your account and/or reset your balance. In such a case, your pending balance will not be paid. We may exercise this right without providing you with any prior notice.

Malicious Use

IN PLAIN ENGLISH
Don’t act bad and keep our reputation. Don’t Distribute Etchify On Your Own.

As long as you participate in the program, you cannot provide any third-party a copy of Etchify, nor can you create derivative works of it.

Any work you created that uses both or intellectual property, and your own (for example, a promotional video that has our logo) must be destroyed or deleted. If you do not wish to do so, please contact us and request our specific consent.

Commission

IN PLAIN ENGLISH
We pay according to a specific cookie measurement; we can only pay for these people.

Each affiliate will be provided with a commission rate based on the number of sales or a fixed rate that we will notify through email. We may change this commission at any time based on our own discretion. Such changes will not be retroactive.

We pay our commission for qualified leads; a qualified lead is a new customer, who subscribed to our platform within a certain duration of days of clicking a permitted banner you placed, and who made a purchase of any of our goods and services; all, provided that we were not introduced to this customer by any other affiliate or that he did not subscribe to our website of his own volition prior to his click. We will not pay a commission for self-dealing, i.e using the affiliate program to get discounts.

The commission shall be calculated out of our net revenues from your qualified leads, which means our total revenues, minus taxes, chargebacks, cancellations, bad debt, collection costs, clearing costs and payments made in order to collect the payment.

The means of tracking your qualified leads shall be by placing a banner that includes your tracking tags, pixels, and code we provide you.

You agree that our books and records are deemed as accurate and that our tracking is final.

Payment

IN PLAIN ENGLISH
We will pay you according to our specific program.

Your commission is calculated only upon payment to you. Until then, the expected payment is not an obligation from us to you, but an estimation of future revenues.

We pay our affiliates on a monthly basis when their commissions reach a threshold that we determine and post on our website. The payment shall be made via PayPal or any other method we agree upon.

Until the payment is made, the sums specified on your account are not considered debt, and shall not be paid until you reach that threshold.

You shall bear all taxes and expenses relating to the payment, including any fees which may be incurred by your bank.

You are required by law to provide us with an invoice upon payment.

If we provide a qualified lead with a refund, then we may deduct the commission from your future payment, or request that you return such fees. You also agree that we may offset any sums that you may owe us from any future payments.

Each party shall bear its own expenses, and the commission you are entitled to is the sole payment you receive in relation to your services.

Bad Practices

IN PLAIN ENGLISH
We will kick you out if you are a bad actor.

Without limiting our Trademark Guidelines, we consider the following as “bad practices” which are prohibited and will cause automatic termination of your participation in this program, as well as forfeiture of all sums you are entitled to.

Please note that if at any time we believe that you acted in bad faith or illegally, we may also cancel your participation and withhold all payments.

The following are considered bad practices: (i) using deceptive practices, encouraging users to click banners or use of any automated means to create traffic; (ii) presenting yourself as a part of Etchify; (iii) using the Etchify brand, either in violation of the Trademark Guidelines while presenting unpermitted banners, or when using the Etchify Brand as a part of your domain name, website name, banners or in any form of paid advertising (for example, PPC campaigns); (iv) using domain names that imply any link to the Etchify brand including the word “Etchify” or similar sounding, looking or typed names; (v) spamming; (vi) buying traffic; (vii) using paid search or keyword advertising using our Intellectual Property Rights or brand name to drive traffic to your site or to the banners; (viii) making any changes to the Etchify plugin or including the tags, pixels and codes in items not related to Etchify; (ix) offering coupons or discounts without our consent; (x) offering others a part of your commission; (xi) placing your unique affiliate link in themes, templates, the “Go Pro” button in Etchify Free, on the WordPress Dashboard and/or any other WordPress software;  (xii) using words like “deal”, “sale” or “discount” in a deceptive manner or in a way stating that there is any discount, rebate, cash-back or other reduced payment for the services when there isn’t.

All websites which you use to promote Etchify must have a prominent privacy policy, which is acceptable under the relevant privacy protection laws, as well as provide a prominent notice on the collection of data made by us using the tag, pixel, and code.

This list is non-exhaustive, and we may block any practice that we believe is bad and terminate or suspend your account due to it. Bad Practices also include any illegal or unauthorized advertising, infringing intellectual property rights, invading users’ privacy, or otherwise using any advertising in violation of local laws and regulations.

Confidentiality

IN PLAIN ENGLISH
Don’t tell others how much you earned from the program.

Our relationship is confidential; meaning that your commission is confidential, the fact that we paid you is not. You should add a decent disclosure if required by law that you receive a commission for every click on our banner, but you should not tell others what is your specific commission.